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Hello world!

Welcome to Pergento, a blog chronicling my adventures in pursuit of ultra high performance magento.

I’m engaging with my brother with the aim of radically improving the reliability and dramatically increasing the speed of his magento based ecommerce sites. I’ll share stories of my adventures as the journey unfolds. I hope to be able to share tales of what works, what doesn’t work, and most significantly, how the changes I make affect conversion. The goal of this whole exercise is to help drive higher revenue through magento powered sites.

Amazon and Google seem to both agree that page performance affects sales. I’ve seen the figure repeated from Amazon that a 100ms increase in page load times reduces sales by 1%. I’ll try to find a source for that. Likewise, I’ve read that increasing the speed of a site can dramatically boost search result placement. Again, I’ll try to find the references.

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